Introducing the TechR2 ebook, "5 Reasons Why Onsite Data Destruction is Crucial to Protecting Your Brand"
TechR2, the certified leader of the onsite data destruction industry, has created a concise, easy-to-read ebook detailing the reasons why onsite data destruction can save your brand’s reputation and save your company millions. Written to benefit everyone from small business owners to the CISO’s of billion dollar companies, this ebook is packed with enlightening data and expertise. If you’ve come to believe in the misconception that an information security system is complete as long as it defends against cyber hackers, this ebook is a must-read. In fact, data breaches often aren’t the result of cyber hacking at all. Statistics in this ebook suggest loose media may be just as likely to bring your company to its knees. That’s why employing onsite data destruction is imperative.
First, with respect to the point about saving your brand’s reputation, we should all understand how valuable a brand is in the first place. For example, Apple’s competitors now make comparable products, but Apple is still on top because people recognize the brand as being synonymous with the best. That’s power. But not everyone makes the connection between brand reputation and information security. Well, Target has seen the strength of its brand plummet as a result of the massive data breach it suffered last year. Millions of customer credit cards were exposed and despite admirable and strategic recovery efforts, many of those and other customers have not returned to shop at the mega-retailer. The brand’s reputation may be irreparably damaged.
This brings me to the second focus of the ebook: the promise that using onsite data destruction to avoid a data breach can save your company millions. Read the ebook to get the exact numbers, but let’s just say the damage of a large scale data breach is measured in millions not thousands. Part of this is due to the loss of business your company could see when its reputation plummets. Everyone is worried about information security these days and in such a climate, you don’t want to be the guys who just got burned. And then there’s the cost of recovering from your data breach. Data breach recovery is a booming industry. Firms are popping up and cashing in on desperate, staggering companies just trying to survive. And if you’re a small business, there is usually no recovery.
You can’t afford to keep rolling the dice with an incomplete information security system. You need onsite data destruction. This ebook, written by the experts, will help you make sense of it all.
5 Reasons Why
Onsite Data Destruction is
Crucial to Protecting Your Brand
This 14 page document covers all-important topics such as:
- Avoiding the Data Breach Headlines
- Mobile Device Risks
- Refresh and Storage Risks
- 5 Reasons Why Your Organization Needs Onsite
- Data Destruction
- How Do You Protect Your Organization?